I actually love Helvetica.  Always have.  I do not plan on apologizing for that.   So when I heard that a film about type entitled Helvetica was released, sure, I leaned back in my chair and smiled.

From Helveticafilm.com:

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which is celebrating its 50th birthday this year) as part of a larger conversation about the way type affects our lives. Helvetica is currently screening at film festivals, museums, design conferences, and cinemas worldwide, and is now available on DVD.