With the boom of Twitter also comes the muddy areas of figuring out exactly how to use it to one’s benefit.  Some do not care as it is an outlet to tell the world that they just flossed or that their car is in the shop.  Others, have found that is a very effective and powerful tool that is free to use and exponentially spread the word about their products, services, or organization.  There needs to be a strategy, however. Read more »